Luckily, with those wrinkles came wisdom, and wisdom has brought you here to find a way to tell the products that you will be happiest with. The following considerations are not intended to steer readers toward or away from any specific products, but rather offer some ideas for narrowing down that field of hundreds or thousands into several, or dozens.

A product's history is the first thing to consider. Household names have the advantage of brand recognition. People are usually inclined to try products they are familiar with. Consumers often reason that a product must be good if it people consistently purchase it. Many people equate a products longevity with its effectiveness. Be careful to consider that an inexpensive product might be able to fight off competition simply because of its price, and not because it is actually a superior product.

The other side of this consideration is the allure of the new - new product, new brand, new technology, new discoveries - and the common knowledge that the new will replace the old, eventually. No one can tell you whether the new product will work for you until you try it, but at some point, every product was new. Not every product was revolutionary.

The second thing to consider is the price. A price tag can be a very good barometer of how valuable a product might be. Clearly, a cream that sells for a dollar at a drug store doesn't hold much value or otherwise the company could sell it at nicer stores for more profit. Keep in mind that a more expensive product isn't necessarily better, either. Confused? A good rule of thumb is to balance a product's history along with price to help you narrow down a quality selection.

Another consideration is the retailer that carries the product. Some products aren't available everywhere. Whether you feel that your department store carries better wrinkle creams than your pharmacy, the beauty shop products are almost always better than the discount store products. Remember that marketers are very aware of the effect that their retailers have on consumers. It is up to you to decide whether you believe that better products are only available in more exclusive stores, or if they are available everywhere because everybody loves a great product.

The last factor to consider is the sales pitch you get for the various products. Some point out that they are not tested on animals, some guarantee results or your money back, others come with free gifts and accessories, and still others carry the names of celebrities. Yes, animal testing and free gifts should receive their due consideration, but it would seem that trying several different products would ultimately be the best way to find a favorite, and as such it's hard to beat a no-risk, money back guarantee.

Most importantly, have fun trying new products. Use the considerations above to help you narrow your search to find the products that are right for you. Success can be exciting and rewarding.

Jen Hopkins has worked in the anti aging cream industry for years. He maintains websites about anti aging cream and eye wrinkle cream. If you want to contact him, you can use the contact for at one of his sites.