• Home
  • Cancer
  • Dental-Care
  • Depression
  • Heart-Disease
  • Medicine
  • Mens-Issues
  • Womens-Issues
  • Other
  • Contact
  • Purple Reign in Acai Juice Market?
    By: GABRIELLE MARTINEAU

    If you visit the website for The Purple Beverage Company you’ll find it stacked with information on their recently launched acai juice Purple (launched late 2007). The product boasts celebrity athletic endorsements with the NBA Championship Boston Celtics’ Rajon Rondo, and official spokesmen for the product in the form of Los Angeles Angels star Torii Hunter and legendary New York Yankees pitcher Mariano Rivera. But athletes aren’t the only celebrity spokes people on their bill, music legend Chaka Khan is also promoting the acai antioxidant drink Purple.

    Helping Purple reach its desired market is the former Red Bull® North America National Accounts Manager, Lou Aceto, the beverage company was proud to announce he would be National Accounts Manager for its Purple antioxidant beverage.

    The Purple marketing team has not entered the competitive water’s of the health juice craze lightly, they are claiming Purple to be "The Most Powerful Antioxidant Beverage on the Planet!". With no sugar added Purple features the acai berry as their star player with the highest individual ORAC value (Oxygen Radical Absorbance Capability), along with six other fruit ingredients including pomegranate, blackcurrant, blueberry, purple plum, cranberry and black cherry, all antioxidant contributors that create an ORAC value in Purple of 24,978/liter, four times the power of orange juice according to their website.

    Backing up their claim to be "The Most Powerful Antioxidant Beverage on the Planet!" the Purple Beverage Company promotes their "Cascade Effect" in which its drink Purple uses a combination of fruits containing various antioxidants, together they pump up their antioxidant power to an aggregate far superior than the sum of their individual benefits.

    Apparently baseball great Mariano Rivera seems to conclude this acai fruit based product works for him, "As an athlete, the foods and beverages that I put in my body are especially important. I look for healthful, natural products," said Rivera. "Not only does Purple taste great, but the antioxidants in Purple are also an important part of my recovery system, keeping me at my best so I can strike out the side and come through for my team."

    Ted Farnsworth is the CEO at the Purple Beverage Company and he and his team deliver "The PurpleTM Promise" a commitment topped off with their slogan "... you will always enjoy a natural, no sugar added healthful beverage that will continue to stay ahead of the curve when it comes to the health drink market. We will never compromise the quality or purity of PurpleTM... EVER! So... Drink Purple... it’s All Good!"

    Purple appears to be posturing like one of the big players in the acai berry juice market, but only time will tell if the latest health juice on the block will see Purple Reign over the big competitors like POM and Sambazon.

    Gabrielle Martineau

    Learn more about the Acai fruit and juice at Acai Berry Info. Check out the latest Acai news, discussion and videos. Details the various health benefits that acai berries provide and features acai product retailers and suppliers.

  • Home
  • |
  • Cancer
  • |
  • Dental-Care
  • |
  • Depression
  • |
  • Heart-Disease
  • |
  • Medicine
  • |
  • Mens-Issues
  • |
  • Womens-Issues
  • |
  • Other
  • |
  • | Contact | Tags
Copyright © 2004-20013 Healthy LifeStyle, all rights reserved