The main premise of the Fit Flops is to induce a bit of instability so when you are walking, you hit the ground as normally as possible. It then moves you so you progress through this phase quite quickly and then you move into a softer area and as you move over this softer area, Fit Flops produce instability so it activates your muscles to hold your posture so as you take more and more steps, the body is being stimulated more and more and working more. And then when it comes off this soft area, it tapers up back again to a firm area. So that you can then progress. So you feel like it's a reward. It's done its soft work, you've done your hard work. Now you've hit a nice area you can push off and move to your next step.

The Fit Flop is a very appealing product to many for the fact that is very appealing good looking and stylish. You can wear them with jeans, shorts, a skirt, sports cloths, making them much more appealing to look at versus other fitness sandals in the market. There's lots of sandals out there that are high-tech that promise to do a lot from a bio-mechanical standpoint. But a lot of them are out of the budget of your average person. But the Fit Flop sandals are priced at a point that makes them very accessible to a wide audience.

Creating longer, leaner more toned legs one step at a time. The Fit Flops' will take your everyday walk to a whole new level.

They come in many flavors, based on the time of year and what your needs are. They have a line consisting of Women's Fit Flops and Men's Fit Flops. A perfect fit for all tastes.